Lasmid and King Promise's 'No Issues' Showcases Ghana's Growing Creative Economy Success

In Ghana's rapidly expanding creative economy, a new collaboration between rising star Lasmid and established artist King Promise demonstrates the sector's impressive growth trajectory and international appeal. Released on November 7, 2025, 'No Issues' represents more than just another hit song, it exemplifies how Ghanaian artists are building sustainable businesses while contributing significantly to the nation's GDP.

Creative Industries Drive Economic Growth

The collaboration arrives at a pivotal moment for Ghana's creative economy, which has shown remarkable resilience and growth potential. According to recent industry data, the music sector alone contributes over $300 million annually to Ghana's economy, with streaming revenues increasing by 45% year-over-year. This upward trend positions creative industries as key drivers of economic diversification beyond traditional sectors like mining and agriculture.

Lasmid, born Ladsmid Nathaniel Owusu, represents the new generation of Ghanaian entrepreneurs leveraging technology and global platforms to build scalable businesses. Since winning MTN Hitmaker Season 8 in 2019, he has demonstrated how young Africans can transform talent into sustainable enterprises, creating employment opportunities and inspiring countless others across the continent.

International Market Penetration Strategy

King Promise's involvement brings proven international market expertise to the project. Fresh from his clean sweep at the 2025 Telecel Ghana Music Awards, including Artiste of the Year and Album of the Year, King Promise has established himself as a global ambassador for Ghanaian excellence. His strategic approach to international markets has generated significant foreign exchange earnings while promoting Ghana's soft power globally.

The collaboration strategy employed in 'No Issues' reflects sophisticated business acumen. Rather than competing for market share, both artists have created a complementary partnership that expands their collective reach. This model demonstrates how African entrepreneurs can leverage collaboration over competition to achieve greater market penetration.

Technology and Innovation in Music Production

The production quality of 'No Issues' showcases Ghana's advancing technological capabilities in creative industries. The seamless blend of traditional highlife elements with contemporary Afrobeats production techniques illustrates how Ghanaian artists are innovating while preserving cultural authenticity. This approach has proven successful in attracting both local audiences and international markets, particularly among African diaspora communities.

The song's radio-ready production standards reflect the growing sophistication of Ghana's music industry infrastructure. Local recording studios, sound engineers, and producers have elevated their capabilities to compete globally, creating a robust ecosystem that supports artistic and commercial success.

Diaspora Engagement and Cultural Export

'No Issues' is strategically positioned to resonate with African diaspora communities worldwide. The track's universal themes of peace and positivity, combined with distinctly Ghanaian musical elements, create an ideal cultural export product. This approach has proven highly effective in markets across North America, Europe, and other African countries where Ghanaian diaspora communities maintain strong cultural connections.

The collaboration represents a broader trend of Ghanaian artists successfully engaging diaspora markets while maintaining authentic cultural identity. This strategy has contributed to Ghana's growing reputation as a cultural hub and tourist destination, generating additional economic benefits across multiple sectors.

Youth Entrepreneurship and Skills Development

Lasmid's journey from talent competition winner to established artist provides a compelling case study in youth entrepreneurship. His success demonstrates how strategic investment in education and skills development can transform individual talent into broader economic opportunity. The ripple effects include job creation for producers, marketers, videographers, and other creative professionals.

The collaboration also highlights the importance of mentorship and knowledge transfer within Ghana's creative ecosystem. King Promise's established market position enables him to share valuable insights with emerging artists like Lasmid, creating a sustainable model for industry growth and development.

Economic Impact and Future Projections

Industry analysts project that collaborations like 'No Issues' could contribute to a 25% increase in Ghana's creative economy output over the next three years. The multiplier effects extend beyond direct music sales to include concert revenues, brand partnerships, merchandise sales, and tourism promotion.

The success of such collaborations also strengthens Ghana's position as a regional creative hub, attracting investment and talent from across West Africa. This positioning supports the government's broader economic diversification goals while creating sustainable employment opportunities for young Ghanaians.

As Ghana continues positioning itself as a gateway for international business in West Africa, cultural exports like 'No Issues' serve as powerful ambassadors, showcasing the country's creativity, innovation, and business potential to global audiences.