Nestlé Ghana launches first national CERELAC promo with scholarships and Mauritius trip

Nestlé Ghana has officially launched the CERELAC Akyɛdeɛ Pa (The Good Gift) Promotion, the brand's first-ever national consumer promotion. The campaign offers Ghanaian families instant cash prizes, mobile money rewards, educational scholarships, and an all-expenses-paid trip to Mauritius.

The launch, held in Accra on Friday, August 21, marks a significant milestone for the household brand. It celebrates the loyalty and trust Ghanaian families have placed in CERELAC for generations, extending its value beyond nutrition into moments of joy and opportunity.

Why Nestlé Ghana is saying thank you to families

Kwabena Asiedu Adaakwa, Category Manager for Nutrition and Dairy Powders at Nestlé Ghana, described the promotion as a landmark moment and a gesture of gratitude.

Today we officially launched the Akyɛdeɛ Pa promo. This is our first-ever national consumer promo, and it's quite a big deal for us. For generations, families have chosen CERELAC, mothers have chosen CERELAC, and caregivers have chosen CERELAC. This is our time to say a very big thank you to those families and the generations that have made us part of their feeding journey,

He added: This is the time to reward them. It's time to generate some excitement behind the CERELAC brand but also give value back to our consumers.

Adaakwa explained that the timing is deliberate, coinciding with the back-to-school season to support families when they need it most.

We believe this is the right time to reward families because they have chosen us. This is the time kids will be going to school; we support them with educational scholarships, give excitement behind the brand, and this is the time we want to do it,

He stressed that participation is open nationwide, across all 16 regions of Ghana.

CERELAC's local roots and Tema factory pride

Deborah Kwablah, Corporate Communications and Public Affairs Manager at Nestlé Ghana, highlighted CERELAC's heritage and its deep local roots.

CERELAC is a household brand. It is that special brand that we know is for children after they have gone through the very amazing time of exclusive breastfeeding and when they are starting to eat complementary food. So CERELAC is a brand which is positioned for children six months and above,

Kwablah underscored Nestlé Ghana's commitment to local sourcing and local manufacturing at its Tema factory.

We are proud because CERELAC is made with products that are sourced right here in Ghana. CERELAC maize is produced in Ghana... for the various variants of CERELAC that we produce, we look into the environment, the country, the farm value chain, and the packaging value chain, and make sure that the packaging material we need for production is sourced in the country,

She added: We are really proud that this is produced in Ghana, right here in our Tema factory, and some of the key ingredients and packaging materials are sourced in Ghana. That is what makes us proud.

How to participate and what you can win

According to Nestlé Ghana, consumers who purchase specially marked CERELAC promotional packs stand a chance to win throughout the promotion period. The rewards include:

• Instant cash and mobile money rewards.
• Educational scholarships for children.
• An all-expenses-paid trip to Mauritius covering travel, accommodation, and holiday experiences.

Full details on how to enter and claim prizes are available on the promotional packs and on Nestlé Ghana's official platforms. The CERELAC Akyɛdeɛ Pa promotion runs nationwide.

What is CERELAC?

CERELAC is Nestlé's infant cereal for children 6 months and above, produced in Ghana at Nestlé's Tema factory. Made with locally sourced ingredients including maize, it remains Ghana's leading complementary food brand, trusted by mothers and caregivers for generations.

Frequently asked questions about the CERELAC Akyɛdeɛ Pa promotion

How can I enter the CERELAC Akyɛdeɛ Pa promotion?

Buy specially marked CERELAC promotional packs. Full entry details are printed on the packs and available on Nestlé Ghana's official platforms.

What prizes can I win in the promotion?

Prizes include instant cash, mobile money rewards, educational scholarships for children, and an all-expenses-paid trip to Mauritius.

Is the promotion available across Ghana?

Yes, the promotion is open nationwide across all 16 regions of Ghana.